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The speedy development is mainly driven from the advertiser demand from customers for ROI centered marketing, a trend that is predicted to accelerate through a economic downturn.[citation essential]
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Esri's Business Locations data is extracted from an extensive list of businesses licensed from Infogroup. The business list contains data for much more than 13 million U.S. businesses including title and placement, franchise code, industrial classification code, variety of personnel, and sales.